This course provides a basic understanding of key Amazon Web Services (AWS) products and services, the AWS Partner Network (APN), and core AWS business values for partners. In this course, you will build your foundational knowledge and skills as a partner, as well as learn strategies for effective client engagements. (After you complete the course and pass the assessment, you will receive the AWS Business Professional Accreditation.) Additional topics include:

AWS Cloud technology and its significance to partners

Current case studies

Strategies for implementing AWS services with your clients

Customer engagement frameworks

APN community and programs

Successful go-to-market (GTM) strategy

Course outline

This course covers the following concepts:

Module 0: Introduction

Understand the course objectives

Understand the course workbook and scenario

Module 1: AWS Value

Explain cloud computing

Identify the AWS value proposition

Outline AWS products and services

Identify the value of AWS services to customers

Module 2: AWS Partner Network

Identify the APN and its benefits

Distinguish between consulting partners and technology partners

Identify APN tiers and requirements

Identify APN programs and benefits

Module 3: Customer Engagement

Explain the partner role in cloud adoption

Define the cloud adoption journey

Describe ways to handle customer objections

Use engagement frameworks to guide customer conversations

Describe client pricing

Module 4: AWS Products and Services Solutions

Explain the purpose of AWS core services

Apply AWS services to client use cases

Explain how to position AWS services and solutions to clients

Use objection-handling techniques

Identify pricing tools for AWS services and solutions

Module 5: Go-to-Market Strategy

Describe your business value

Identify ways to promote your brand

Identify ways to drive business demand

Explain ways to grow your company with AWS

Module 6: Summary

Describe key course concepts

Outline the call-to-action steps

Module 7: Assessment

Assess your knowledge